Case study · Japan
From Acquaintances to Colleagues
A tech company's newly combined corporate division — finance, HR, legal — used a sports day to turn people who barely knew each other into one team.
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Notes from the field.
What a Japanese sports day is, how we run it, and what happens on the day. Case studies marked Japan were delivered by UNDOKAIYA in Japan.
Case study · Japan
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How to Measure Whether Your Company Sports Day Worked
Goals, indicators, surveys and a report leadership will accept — so the event is judged on what it changed, not just on whether it was fun.
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What Happens When a Company of Quiet Quitters Holds a Sports Day?
Low turnover, flat energy, no initiative. What a sports day can and cannot do — and how to make it a day people choose to join, not a test.
Case study · Japan
96% Said It Was Fun: Replacing the Company Trip With a Sports Day
A 120-person company swapped its overnight trip for a sports day in working hours, and 96% said it was fun. How they designed it so nobody was left out.
Case study · Japan
A Family Day at a Pharmaceutical Plant
You cannot give families a tour of a pharmaceutical plant. Terumo's Kofu plant brought 150 people together on its sports field instead.
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Japanese Team Building, Beyond the Nomikai
In Japan, team building is not an annual offsite. It is a set of recurring gatherings — and one of them is a sports day.
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From Humble Beginnings
UNDOKAIYA started on a balcony full of deflated balls, with no customers and no plan. How a Japanese sports day became a business.